20周年最人物 深圳鄧國飛,與ROMANTIC相伴的第14年:擇一事,終一生
2019-12-28    閱讀人數:481

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因為熱愛,所以堅持。

因為堅持,所以收獲。

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深圳·鄧國飛,2001年開啟陶瓷人生涯,從業18年,經歷了陶瓷行業激蕩起伏。2005年,正值羅曼締克品牌建立初期,ROMANTIC產品風格主打國際市場,堅持做“特色精品瓷磚”,獲得行業“小磚之王”稱號。有別于其他廠家的“特色瓷磚”品牌營銷理念與鄧總的經營理念不謀而合,在這一年,鄧國飛開始代理羅曼締克。

Shenzhen Deng Guofei, who started his career as a ceramic in 2001, has been in the ceramics industry for 18 years and experienced ups and downs in the ceramics industry. In 2005, at the early stage of the establishment of the Romantik brand, ROMANTIC product styles mainly focused on the international market, insisted on being "featured boutique tiles" and won the title of "small king of bricks" in the industry. Different from other manufacturers, the brand marketing concept of “Characteristic Tiles” coincides with President Deng's business philosophy. In this year, Deng Guofei started to act as agent of Romantic.

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深圳羅曼締克瓷磚代理商鄧國飛

來了就是深圳人。

深圳,是座年輕的移民城市,中國最具活力的城市之一。

深圳,這個昔日的小漁村,

神話般地崛起座座城,奇跡般地聚起座座金山,

發展成為一個上千萬人口的現代化、國際化的特大城市,

創造了世界城市發展史上的奇跡!

Here comes Shenzhen people.

Shenzhen is a young immigrant city and one of the most dynamic cities in China.

Shenzhen, this old fishing village,

Mythically rises the cities, miraculously gathers the golden mountains,

Develop into a modern, international megacity with tens of millions of people,

Created a miracle in the history of world urban development!

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擇一事,終一生。

Choose one thing for life.

“與別人相比,我的優勢是認準一個品牌就要專一,不好高騖遠,要腳踏實地。同時遵循以誠為本、以信立業的宗旨,事事親力親為。良好的業內口碑,讓我們擁有許多合作10年以上的客戶群體”。

"Compared to others, my advantage is that to identify a brand, we need to be specific, not to be high-minded, and to be down-to-earth. At the same time, we follow the tenet of honesty and faith, and do everything ourselves. Good industry reputation, let us have Many customer groups who have been working together for more than 10 years. "

2019年,已經是鄧國飛堅守ROMANTIC的第14年。14年的相伴與堅持,需要一步一個腳印,也需要十幾年如一日的耐心。羅曼締克對于這個70后來說是不同尋常的,也讓他擁有了認識羅曼締克的新角度。

2019 is the 14th year that Deng Guofei has adhered to ROMANTIC. The 14 years of companionship and persistence require one step at a time, as well as more than ten years of patience. Romantic was unusual for this post-70s generation and gave him a new perspective on Romantic.

4.jpg將近二十的陶瓷人生涯,鄧國飛在深圳這個全國包容度最高的城市里,揮灑汗水,留下青春,也活成了深圳通。鄧國飛集結先鋒團隊盡情投入,努力去搏,在深圳建有覆蓋全市的8家專賣店,發展了40多家分銷,選址均為核心商圈的優質商場,網點輻射整個深圳,為在深圳不同圈層打拼的都市人,打造他們向往的日常時尚生活!

For nearly 20 years as a potter, Deng Guofei spent his sweat and left youth in Shenzhen, the most tolerant city in the country, and became a Shenzhen Tong. Deng Guofei assembled the pioneer team to invest as much as possible, and worked hard to build 8 exclusive stores covering the whole city in Shenzhen, and developed more than 40 distributors. The locations are all high-quality shopping malls in core commercial areas. City people working hard in circles to create the daily fashion life they long for!

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龍崗樂安居店

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羅湖家之福店

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羅湖田貝店

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福田樂安居店

“目前,深圳消費者偏向于現代輕奢、新中式風格產品,只有極少部分消費者仍偏向歐式風格”,“300x600mm、600x1200mm、800x800mm黑白灰系列產品仍然市場主流,而900x900mm規格產品逐漸成為趨勢”。鑒于深圳市場的洞察和需求,鄧國飛放棄了傳統批發商渠道,采用自營專賣店零售+加盟專賣店+經銷商專賣區的營銷模式,不僅品牌效應得到最大化擴展,銷售業績也從代理初期幾萬元起步做到現在過千萬的銷售額,成為ROMANTIC品牌的榜樣力量。

"At present, Shenzhen consumers prefer modern light luxury and new Chinese style products, and only a few consumers still prefer European style." "300x600mm, 600x1200mm, 800x800mm black and white series products are still mainstream in the market, and 900x900mm specifications have gradually become the trend ". In view of the Shenzhen market's insight and demand, Deng Guofei gave up the traditional wholesaler channel and adopted the marketing model of self-owned specialty store retail + franchise store + dealer exclusive area, not only the brand effect is maximized, but the sales performance has also changed from the initial stage Starting from 10,000 yuan, it has achieved sales of over tens of millions now, and has become a role model for the ROMANTIC brand.

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寶安新福店

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龍華香江家居店

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沙井華美居店

鄧總每年自費投入60萬左右作為廣告宣傳費用,精準投放到各個高端圈層。從公交車、停車場、花園小區出入口到高速路口,從大型戶外廣告畫到家門口的彩頁單張,都能看到ROMANTIC的身影,消費者紛紛被這個頗具特色和國際范兒的品牌吸引。同時,也參加各大主流平臺主辦的家博會,讓ROMANTIC在深圳這片熱土上成為深圳人耳熟能詳的高端瓷磚品牌。

Mr. Deng invests about 600,000 yuan at his own expense every year as advertising expenses, which is accurately distributed to various high-end circles. ROMANTIC can be seen from buses, parking lots, garden community entrances to high-speed intersections, from large outdoor advertising paintings to color leaflets at the doorsteps of consumers. Consumers are attracted by this distinctive and international brand. At the same time, I also participated in home fairs hosted by major mainstream platforms, making ROMANTIC a well-known high-end ceramic tile brand in Shenzhen.

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高速路口收費站LED電子屏廣告

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地下停車場燈箱廣告

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公交車體廣告

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車體廣告

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花園小區出入口

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深圳ROMANTIC在家博會

“以人為本,讓員工快樂地工作”,“尊重每一位員工,把員工當兄弟姐妹”,團隊是公司的核心。在團隊成員的構成上,15人團隊成員的年齡平均28歲左右,90后為主,敢闖敢拼,不斷貢獻新的營銷思路,深度挖掘細分渠道,共同創下一個個了不起的業績數字。不僅有崗位津貼、滿勤獎、無差錯獎、業績獎、年終分紅等等,還會獎勵帶薪免費旅游或學習。在2019年年度企業大型培訓活動現場,從長沙、鄭州、南京、沈陽,鄧總帶領深圳團隊從未缺席,建設培養團隊,激發團隊的創新能力。

"People-oriented, let employees work happily", "respect each employee, treat employees as brothers and sisters", the team is the core of the company. In terms of the composition of the team members, the average age of the 15 team members is about 28 years old. After the 90s, they are daring to fight, continue to contribute new marketing ideas, dig deeper into subdivided channels, and jointly create a great number of performance figures. Not only post allowances, full attendance awards, error-free awards, performance awards, year-end dividends, etc., but also free paid travel or study. At the site of the annual corporate large-scale training activities in 2019, President Deng from Changsha, Zhengzhou, Nanjing, and Shenyang has never been absent from the Shenzhen team, building and cultivating the team, and inspiring the team's innovation ability.

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深圳ROMANTIC部分團隊合影

作為ROMANTIC品牌的同行者,在企業發展征途上,鄧國飛無疑是標志性的人物,他用14年的專注與行動致敬企業成立20年,與你我共勉!

As a companion of the ROMANTIC brand, Deng Guofei is undoubtedly an icon on the journey of corporate development. He pays tribute to the establishment of the company for 20 years with 14 years of dedication and action, and I encourage you!

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