Shenzhen Deng Guofei, who started his career as a ceramic in 2001, has been in the ceramics industry for 18 years and experienced ups and downs in the ceramics industry. In 2005, at the early stage of the establishment of the Romantik brand, ROMANTIC product styles mainly focused on the international market, insisted on being "featured boutique tiles" and won the title of "small king of bricks" in the industry. Different from other manufacturers, the brand marketing concept of “Characteristic Tiles” coincides with President Deng's business philosophy. In this year, Deng Guofei started to act as agent of Romantic.
Here comes Shenzhen people.
Shenzhen is a young immigrant city and one of the most dynamic cities in China.
Shenzhen, this old fishing village,
Mythically rises the cities, miraculously gathers the golden mountains,
Develop into a modern, international megacity with tens of millions of people,
Created a miracle in the history of world urban development!
Choose one thing for life.
"Compared to others, my advantage is that to identify a brand, we need to be specific, not to be high-minded, and to be down-to-earth. At the same time, we follow the tenet of honesty and faith, and do everything ourselves. Good industry reputation, let us have Many customer groups who have been working together for more than 10 years. "
2019 is the 14th year that Deng Guofei has adhered to ROMANTIC. The 14 years of companionship and persistence require one step at a time, as well as more than ten years of patience. Romantic was unusual for this post-70s generation and gave him a new perspective on Romantic.
For nearly 20 years as a potter, Deng Guofei spent his sweat and left youth in Shenzhen, the most tolerant city in the country, and became a Shenzhen Tong. Deng Guofei assembled the pioneer team to invest as much as possible, and worked hard to build 8 exclusive stores covering the whole city in Shenzhen, and developed more than 40 distributors. The locations are all high-quality shopping malls in core commercial areas. City people working hard in circles to create the daily fashion life they long for!
"At present, Shenzhen consumers prefer modern light luxury and new Chinese style products, and only a few consumers still prefer European style." "300x600mm, 600x1200mm, 800x800mm black and white series products are still mainstream in the market, and 900x900mm specifications have gradually become the trend ". In view of the Shenzhen market's insight and demand, Deng Guofei gave up the traditional wholesaler channel and adopted the marketing model of self-owned specialty store retail + franchise store + dealer exclusive area, not only the brand effect is maximized, but the sales performance has also changed from the initial stage Starting from 10,000 yuan, it has achieved sales of over tens of millions now, and has become a role model for the ROMANTIC brand.
Mr. Deng invests about 600,000 yuan at his own expense every year as advertising expenses, which is accurately distributed to various high-end circles. ROMANTIC can be seen from buses, parking lots, garden community entrances to high-speed intersections, from large outdoor advertising paintings to color leaflets at the doorsteps of consumers. Consumers are attracted by this distinctive and international brand. At the same time, I also participated in home fairs hosted by major mainstream platforms, making ROMANTIC a well-known high-end ceramic tile brand in Shenzhen.
"People-oriented, let employees work happily", "respect each employee, treat employees as brothers and sisters", the team is the core of the company. In terms of the composition of the team members, the average age of the 15 team members is about 28 years old. After the 90s, they are daring to fight, continue to contribute new marketing ideas, dig deeper into subdivided channels, and jointly create a great number of performance figures. Not only post allowances, full attendance awards, error-free awards, performance awards, year-end dividends, etc., but also free paid travel or study. At the site of the annual corporate large-scale training activities in 2019, President Deng from Changsha, Zhengzhou, Nanjing, and Shenyang has never been absent from the Shenzhen team, building and cultivating the team, and inspiring the team's innovation ability.
As a companion of the ROMANTIC brand, Deng Guofei is undoubtedly an icon on the journey of corporate development. He pays tribute to the establishment of the company for 20 years with 14 years of dedication and action, and I encourage you!